The Jameson Global Party

Jameson fans across the globe celebrated St Patrick ‘s Day in 2011 by taking part in the Jameson Global Party which took place over 48 hours across four continents and seven time zones.vStream’s leading digital content specialists ensured that St Patrick’s Day revellers enjoyed a truly interactive experience by not only enabling party goers decide their on screen entertainment but also bringing the party experience to the wider world via a live online stream. Utilising a range of digital initiatives, The Jameson Global Party linked Jameson events around the globe at varying levels of connection, from photostreams and video greetings, right through to a full three and a half hour TV-style broadcast of a live Dublin event held at the Mansion House headlined by Groove Armada and supported by Irish acts Codes and Republic of Loose.
The Dublin event linked up live with events attended by thousands in South Africa and Bulgaria and the entire international broadcast was produced by vStream Digital Media. As well as the three live venues vStream also had cameras at events in 8 other countries including the UK, France, Germany and New Zealand, and participation from a diverse range of other countries, including the likes of Kazakhstan. The 2011 events were streamed live to the public around the world integrating live twitter and Facebook interaction as well as back-stage access at at 20.00 GMT on 17th March 2011.