Experiential

Experiential

 
 
vStream’s work in Experiential has ranged from the award winning Aviva 3D Experience, the world’s first 5D Experience ‘Elbow Saves Christmas’, through The Thin Lizzy Kinect Installation to The Jameson Global Party.
 

Elbow Saves Christmas 5D Experience

 

The world’s first 5D Animated Christmas Grotto Experience has been developed by vStream, and was enjoyed by shoppers at the Westfield shopping centres in London as Elbow, a very special Santi elf, saves Christmas!’

 
Christmas shoppers visiting Santa’s Grotto had a very unique opportunity to partake in a Christmas story with a difference as they are immersed in a stereoscopic 3D visual experience which incorporates a fourth dimension of wind, lights and elf dust! Pushing the boundaries even further, the fifth dimension is the personalisation of the experience, with each child in the audience featuring in the film. Their pictures are displayed throughout the story as an integral part of the narrative, as participants watch Elbow saving Santa’s presents from the good-elf-turned-bad, Fumble.
 
The project delivered significant results for our client, with a 20% year on year increase in footfall for Westfield London.

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The Aviva Stadium 3D Experience

 

The multi award winning Aviva Stadium 3D Experience gives sports fans across Ireland unique access to the stadium in a dramatic 3D personalised experience, housed in a travelling simulator.
 
A world first, vStream developed software to personalise stereoscopic 3D video, to allow the viewer to experience the build up to an international soccer or rugby match in the first person, with their name and picture being featured throughout the content.
 
The story centres around you, the viewer, a relatively unknown academy player, who on the day before a big international match gets a call up to the international team. The story follows your journey over the next 24 hours leading up to the match, culminating with you walking out onto the pitch to a full capacity Aviva Stadium.
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The Jameson Global Party

 

Jameson fans across the globe celebrated St Patrick ‘s Day in 2011 by taking part in the Jameson Global Party which took place over 48 hours across four continents and seven time zones.vStream’s leading digital content specialists ensured that St Patrick’s Day revellers enjoyed a truly interactive experience by not only enabling party goers decide their on screen entertainment but also bringing the party experience to the wider world via a live online stream. Utilising a range of digital initiatives, The Jameson Global Party linked Jameson events around the globe at varying levels of connection, from photostreams and video greetings, right through to a full three and a half hour TV-style broadcast of a live Dublin event held at the Mansion House headlined by Groove Armada and supported by Irish acts Codes and Republic of Loose.
 
The Dublin event linked up live with events attended by thousands in South Africa and Bulgaria and the entire international broadcast was produced by vStream Digital Media. As well as the three live venues vStream also had cameras at events in 8 other countries including the UK, France, Germany and New Zealand, and participation from a diverse range of other countries, including the likes of Kazakhstan. The 2011 events were streamed live to the public around the world integrating live twitter and Facebook interaction as well as back-stage access at http://globalparty.jamesonwhiskey.com at 20.00 GMT on 17th March 2011.
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Thin Lizzy Experience Microsoft Kinect

 

vStream’s work in the experiential space has ranged from the Aviva 3D Experience, through to The Jameson Global Party and The Thin Lizzy Kinect Installation. Being proud Dubliners with a love of rock, our Thin Lizzy Kinect Installation was a unique and special project. The Phil Lynott Exhibition was the largest collection of Phil and Thin Lizzy memorabilia ever gathered. vStream’s innovative interactive installation celebrated and brought to life newly discovered Phil Lynnot notebooks using Kinect technology. Thin Lizzy fans could turn the virtual pages of Phil’s notebooks and get a real feel for the man, his lyrics and passion for music. With contributors such as Thin Lizzy, U2′s Bono and many other luminaries of the Irish rock scene, vStream were delighted to be a part of this historical project.
 
Innovation comes with research and development and vStream’s software team like to be challenged and build platforms to support great creative concepts. However, they also build platforms that deliver important functionality, such as vStream bespoke WebTV platform – being used in multiple countries by the likes of AXA Global Distributors and Compuware International. If a platform exists, vStream can use it, if it doesn’t, vStream can build it.
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